KEY FEATURES
1.) Including Indian case studies with new age businesses
2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding
3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts
Product details
Publisher ‏ : ‎ Pearson Education; Sixteenth edition (1 April 2022); Pearson Education,15th Floor World Trade Tower, C01, Sector 16, Noida, Uttar Pradesh 201301
Paperback ‏ : ‎ 632 pages
ISBN-10 ‏ : ‎ 9356062668
ISBN-13 ‏ : ‎ 978-9356062665
Item Weight ‏ : ‎ 1 kg 20 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Packer ‏ : ‎ Pearson Education
Generic Name ‏ : ‎ TextBook
Best Sellers Rank: #1,201 in Books (See Top 100 in Books)
#1 in Marketing (Books)
#3 in Management
#85 in Analysis & Strategy