DETAILED CONTENTS
1. Electronics Commerce, advantages and disadvantages. E-Commerce Business model B2B, B2C, C2C, E-Governance. Four C’s (Convergence, collaborative, computer content management and call center), Supply Chain Management.
2.
E-Commerce Payment:
Payment Gateway, Modes of Electronic Payment, Threats & protections for ecommerce payment system
3. Principles of Digital Marketing
Defining Digital Marketing , Setting Digital Marketing Objectives, Set of activities of digital marketing: Search Engine Optimization, SEO, Search Engine Marketing – Google AdWords, Social Media Marketing: Facebook, LinkedIn, YouTube, Display Advertising – Contextual, Behavioral, Targeted, Content Marketing & Blogging,

Lead Generation : Marketing Offer – Attractive / Relevant Offer, Landing Page – Offer’s details with form, Conversion Page – Thank you page, Email Marketing, Video Marketing, Responsive Design, Google Analytics
4. Search Engine Optimization
What is SEO?, Why SEO?, How Search Engine works?, Essential SEO guidelines for website owner, designer, blogger and content writer : Keyword Research - Creating Content Hierarchy, Brainstorming – Think and discuss them, Google Suggest, Related Searches, Google Keyword Planner, Keyword Tools, Google Trends – Finding Search Trends, Most Search Terms, How to translate keywords?, Organizing the keywords, Writing Headlines (Page Titles) with examples, Writing Summary (META Descriptions) with examples, SEO for Images, Structuring the Content- SEO-friendly Domain Name, SEO-friendly URL Structure, Plan your Site’s Hierarchy, Internal Linking – Site Navigation, How Google reads our pages?, Localized SEO, Website Speed Testing, HTML Improvements using Google Search Console, Links from YouTube Videos, Users’ Engagement , Links to Related Stories , Enable Social Sharing , Embedding videos , Enabling site search feature
5. Google AdWords
Setting up Google AdWords Campaigns – that avails high ranking at low cost, Content Structuring, Understanding Quality Score, Finding and selecting the right Keywords, Keywords Matching Options, Campaign Setup procedure, Ads and Ad Groups, Organizing Ad Groups, Creating Effective Ads, Optimizing Landing Pages, Bid Management, Negative Keywords, Analytics – Measure and fine-tune, Remarketing Campaigns – How to configure, Setup and Monitor them?, YouTube Video Ad Campaigns
6. Google Analytics
Getting Started with Google Analytics, Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions, Taking decisions based on Analytics Reporting, Defining Business Goals and Objectives, Tracking Social Media Traffic, Tracking SEO Traffic, Integrating your Google AdWords campaigns into Google Analytics, Measuring Tools and Methods, Measuring your Site’s ROI, Introduction to Goal Conversion – Tracking the Conversions, Configuring UTMs (Custom URLs), Google Tag Manager – a brief overview.

7. Social Media Marketing
Social Media Marketing Strategy : Setting up Goals- Finding out where your targeted people connect, Popular Social Media Networks, KnowEm – Check Social Media Username Availability, Knowing your Audience - Google Alerts – Monitoring your brands, competitions, and industry trends using, TweetDeck – a monitoring tool similar to Google Alerts for Twitter, Hashtags – Best Practices & Tools, Facebook / Instagram / LinkedIn- Setting up a Facebook Business Page, Facebook Graph
Product details
ASIN ‏ : ‎ B087QTPYFZ
Language ‏ : ‎ English
File size ‏ : ‎ 24698 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 80 pages
Best Sellers Rank: #563,587 in Kindle Store (See Top 100 in Kindle Store)
#28,765 in Education (Kindle Store)
#48,634 in Education (Books)