Real-time conversations turn leads into customers
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.  By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.

Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:
Merge inbound and outbound tactics into a more productive dialog with customers
Integrate conversational marketing techniques into your existing sales and marketing workflow
Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Product description
From the Inside Flap
In the past twenty years, there has been a radical shift in the way consumers buy goods and services. Today's customers buy on demand and in real time. They expect answers now. The traditional way of marketing and sales has lost touch with the way consumers want to buy.
Conversational marketing gives companies the power to grow their business by connecting now with the customers who are interested now—not later. The book explains how to create compelling, real-time conversations that will engage customers, shrink the sales cycle, and improve bottom line results.
For those new to sales and marketing, Conversational Marketing explains what it takes to capture, qualify, and connect with leads on their websites through real-time conversations, and why this approach creates happier customers and generates more revenue. More experienced professionals will gain a deeper understanding of how today's customers prefer to buy and will discover new strategies and tactics that have been missing from traditional marketing and sales approaches. Author David Cancel, CEO of Drift, explains how to merge inbound and outbound tactics into a more productive dialogue while generating quality leads and shorter sales cycles. He also shows how to integrate conversational marketing techniques into a company's existing sales and marketing workflow. Conversational Marketing is filled with the innovative tools and proven approaches that marketers and salespeople need to succeed in an increasingly dynamic business environment. The era of following up later in sales and marketing is over: welcome to now.
--This text refers to the hardcover edition.
About the Author
DAVID CANCEL is the co-founder and CEO of Drift, the world's leading conversational marketing and sales platform, named to the Forbes Cloud 100, LinkedIn's Top 50 Startups, and Entrepreneur's Top Company Cultures. Cancel is also a serial entrepreneur, podcast host (Seeking Wisdom), angel investor, and advisor.
Cancel has been featured by media outlets including The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT's Sloan School of Management, and Bentley. In 2017, Harvard Business School named Cancel an Entrepreneur in Residence at the School's Arthur Rock Center for Entrepreneurship.
Cancel's blog davidcancel.com has been read by more than a million entrepreneurs, while his Twitter account @dcancel has more than 60 thousand followers and is considered a "must-follow" for entrepreneurs and executives.
DAVE GERHARDT is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift, and Drift has been profiled in more than 100 publications, including The New York Times, Forbes, Fortune, TechCrunch and the Harvard Business Review.
Before joining Drift, Dave worked at some of the fastest-growing SaaS and B2B marketing companies in the Greater Boston Area, including HubSpot and Constant Contact.
 
 
 
 
--This text refers to the hardcover edition.
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Product details
ASIN ‏ : ‎ B07N47FC79
Publisher ‏ : ‎ Wiley; 1st edition (23 January 2019)
Language ‏ : ‎ English
File size ‏ : ‎ 3748 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 264 pages
Best Sellers Rank: #189,656 in Kindle Store (See Top 100 in Kindle Store)
#8,525 in Business, Strategy & Management
#20,628 in Analysis & Strategy